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Gregory J. Battersby
Managing Member
(203) 454-9646
Greg Battersby, who has practiced law for over 50 years, is among the most respected names in intellectual property law and licensing. He served as the general counsel for the International Licensing Industry Merchandisers’ Association (“LIMA”) (renamed Licensing International in 2019) for over twenty years and, in 2009, was inducted into its Licensing Hall of Fame—the first (and only) practicing attorney to have ever achieved that honor. See his acceptance speech below.
Greg has also been an officer, member of the Board of Directors, and chairman of the Publications Committee of the New York Intellectual Property Law Association and is admitted to practice in Connecticut, New York, and as a Patent Attorney before the U.S.P.T.O. Greg was one of the founding partners of and helped build a major IP law firm in Connecticut, the former Grimes & Battersby, L.L.P., after having previously worked at two major New York City I.P. firms --Morgan & Finnegan and Fitzpatrick, Cella, Harper & Scinto -- as well as Gulf & Western Industries (now Viacom) where he was senior I.P. counsel. He has represented leading property owners in the entertainment, sports, celebrity, corporate, and art communities and has negotiated and drafted more than two thousand license agreements.
Before entering the legal profession, he was a member of the Advanced Development team in the Quality Control laboratory at Grumman Aerospace Corp., where he worked on the F-14 and NASA's Lunar Excursion Module (“L.E.M.”) programs. Greg has an undergraduate degree from Seton Hall University and earned his law degree from Fordham University School of Law, where he was an editor of the Urban Law Journal.
Greg is a prolific author who has co-authored more than 60 books on various licensing and intellectual property topics, including the seminal book on merchandising, The Law of Merchandising & Character Licensing (Thomson Reuters), initially published in 1985 and updated annually. Greg has also co-authored License Agreements: Forms and Commentary, Licensing Royalty Rates (annual), Licensing Update (annual), Trademark & Copyright Disputes, Patent Disputes, and Drafting Internet Agreements (all published by Wolters Kluwer), as well as three volumes of The Basics of Licensing, The Business of Licensing and Licensing Tales (www.kentpress.com) (all published by Kent Press) which are endorsed by Licensing International (formerly LI). His latest book, Language of Licensing, will be introduced at this year's Brand Licensing Expo in London in September 2024. Greg created and has served as an Executive Editor for the Licensing Journal for over 40 years and the I.P. Litigator (Wolters Kluwer) for over 30 years. He is a legal columnist for several business publications, including the London-based Total Licensing, and has written over 60 articles and given over 250 talks on I.P. and licensing topics. Greg has been qualified as an expert witness on licensing-related matters on more than 40 occasions. He has been named a "Super Lawyer on Intellectual Property Matters in Connecticut, New England, and Business every year since 2006. and has been an A.V. Rated Attorney by Martindale-Hubbell for over 40 years.
Greg turned his passion for baseball into a business, creating a computerized video baseball/softball pitching simulator for which he is a named inventor on 13 U.S. patents and more than 20 international patents. In his spare time, he serves as C.E.O. of ProBatter Sports (www.probatter.com), which manufactures and sells these simulators to a wide range of customers, including Major League Baseball teams and players, as well as to more than 700 colleges and commercial batting cages. In addition, the company entered the cricket market in 2011 with the first-ever cricket bowling simulator, used by the national teams in England, Australia, and New Zealand and at the International Cricket Council’s training center in Dubai, United Arab Emirates.
